The Simply Eight Story
A son inspired his father to make a difference.
The story began a number of years ago with a grocery shopping experience between a father and his son. Ernie Pang, Founder of Simply Eight was browsing through the freezer case of a local grocery store in Kalamazoo, Michigan along with his 12 year old son Michael. Michael picked up a frozen entrée package with a mouthwatering picture of what appeared to be a chicken dinner. With a curious mind as he read the side panel where the ingredient list was, he innocently asked his father – “are these foods?” The unfortunate reality was that the ingredient list had well over 50 ingredients with many unpronounceable and unrecognizable names … even to an adult.
Ernie couldn’t answer his son’s simple question despite his years working as a marketing insider for various packaged food companies. Frustrated, he consulted with one of his colleagues in packaged food development. It was then he realized most of all these processed foods are loaded with additives as a result of nutrients lost from heavy processing. Furthermore, incredibly innovative food science techniques were employed to lower costs while drive higher tastes. As an example, manufacturers have replaced wholesome ingredients like real strawberries and real sugar with cheaper alternatives like apple pieces infused with strawberry flavor and sweetened with high fructose corn syrup. The result is a Frankenstein ingredient list of what we now call – edible food like substances!
Ernie’s frustrations in search of more wholesome packaged foods made with trusted and simple ingredients led to the birth of the Simply Eight idea. He believed there’s got to be a better way to make processed foods. Since then, he has been on a mission to provide simpler alternatives for breakfast and snack food products. His solution is to make each food with only eight or fewer familiar kitchen pantry type ingredients. He believes simplicity will make shopping easier for concerned moms and dads. They no longer need to waste valuable time researching specific ingredients in order to know if they are healthy for them or their family. More importantly, our future generation can now recognize what they are eating is in fact real food!